Website & SEO Guides

Practical guides for UK SMBs — written for business owners, not marketers. No jargon.

The 7 reasons most trade sites generate zero enquiries — and what to fix first.

A practical local-SEO playbook for plumbers, electricians, builders and other UK trades.

The fields, photos, categories and posts that actually move the needle.

LocalBusiness, FAQ, Service and Review schema — and how to add them without a developer.

LCP, INP, CLS in plain English — and what to ask your developer to fix.

Realistic price ranges, what each tier gets you, and where you'll usually waste money.

The hidden cost of a £499 website — and how to avoid the cycle of rebuilds.

When each channel works, what to budget, and how to track ROI properly.

How Google ranks the map pack, and why your review count is the single biggest lever.

The 5-minute window that decides whether a website lead becomes a customer.

How "near me" queries work, why they're growing, and what you need on your site to win them.

GA4, call tracking, form tracking, and how to know what's actually working.

A practical breakdown for UK small businesses choosing a stack.

The metrics that actually matter for service-business websites.

A 3-step system that doubles review volume in 90 days.