Free SEO & Website Tools
Use the calculators to pressure-test your website and marketing maths, then use the SEO tools to tighten the pages that need work.
Calculators
Six free calculators for planning website, SEO, page speed, lead generation and ad budget decisions.
SEO ROI Calculator
See the monthly revenue you're leaving on the table by ranking lower than your competitors.
Calculate ROI →Website Cost Calculator
Realistic UK ballpark, not the cheapest brochure site and not London-agency overhead.
Calculate cost →Local SEO Self-Audit
15-point check on the local-SEO basics. Score yourself in 60 seconds.
Score my site →Page Speed Revenue Loss
See how much revenue your slow site is costing you per month.
Calculate loss →Lead Cost Calculator
Your true cost per lead and per customer across paid + organic.
Work it out →Google Ads Budget Calculator
Work backwards from the customers you need to the realistic ad budget.
Plan a budget →SEO Tools
Quick utilities for metadata, schema, robots.txt, search snippets and Google Business Profile posts.
Quick Audit Tool
Answer five questions and get a custom website growth report sent to your inbox.
Meta Description Generator
Write meta descriptions that hit the 155-char limit and include a clear call to action.
Title Tag Analyzer
Paste a title tag, get a score on length, keyword position, and click-through potential.
Schema Markup Generator
Generate LocalBusiness, FAQ and Service JSON-LD schema you can paste into your site head.
Website Speed Scorecard
Run a lightweight speed check and get a practical score for response time, page weight, compression, caching and HTTPS.
Robots.txt Generator
Generate a clean robots.txt with sitemap reference and the right disallow rules for common platforms.
SERP Preview Tool
See exactly how your page would look in Google search results before you publish.
Google Business Profile Post Ideas
50 post templates for your Google Business Profile, weekly content without thinking.